The Selmo Story


While mechanics and electrics have been standardized since the sixties, machine programming is still based on inadequate techniques leading to severe failures. We at Selmo solved this with "Sequence Logic Modelling," a new method of algorithm-based software programming that eliminates errors. Selmo transforms industries for all: machine users, builders, and programmers.


Founding Story


Markus Gruber

DI (FH) DI Markus Gruber
CEO und Gründer Selmo Technology


Then I realized that I do it differently!

Our founder, Markus Gruber, who has always been fascinated with coding, found his biggest passion with machine automation at 17. Already then, it was clear to him that programming methods were all about trial and error.

His first job as a PLC programmer was in the automotive industry in 1998. The job entailed everything from electrical design to programming to commissioning machines, enabling Markus to get to know all the ins and outs of machine automation. Over time, it became obvious that his programming approach was different. The cornerstone for Selmo was set.

In search of more knowledge, Markus started his studies in automation technology at CAMPUS02 in 2002. Yet no book defined his way of programming. Software remained complex and uncontrolled. Having not found what he was looking for in science, Markus moved on to logistics and business processes. Again, experience showed: The logical sequence and understanding of the process were missing. That's how the idea of SELMO – Sequence logic modeling was affirmed.

2019 Selmo Technology was founded, and today already, more than 20 team members are working on the development and market launch of Selmo Technology. We have rethought the development of PLC programming and removed the complexity from the software.

Our founder Markus wants to make reliable machine programming accessible to everyone. Everyone should be able to learn it quickly and easily and can fully monitor every machine with the Selmo Standard.

We stand for "Software that never lets you down."

Selmo timeline


The foundation for Selmo was laid in 1998 with the innovation of sequence logic modelling. 2018 Founding of SELMO Automation, end of 2019 Markus Gruber founded Selmo Technology GmbH. The national patent for the Selmo method followed in 2020. In the same year the development of the Selmo Studio began. The international patent was registered in 2021 and the first proof of concept was successfully carried out. The academic proof of solving the state explosion problem was provided in 2022 and we were also nominated for the "Staatspreis Patent" by the Austrian Patent Office.

We are Selmo, nice to meet you!


"We rely on strong personalities in management to pursue and achieve the set goals."

Markus Gruber

CEO Selmo Technology

"What Microsoft is for computers, Selmo can be for machines - an operating system for machine builders, users and programmers."

Markus Gruber CEO Selmo
Christoph Wider

CTO Selmo Technology

"Selmo thinks far out of the box. Once you have experienced the effects in real use, you can't imagine anything else."

Christoph Wider CTO Selmo
Sabine Reisinger

COO Selmo Technology

"My passion is to create effortless experiences for all. Selmo does exactly that. It brings much-needed simplicity into a complex industry."

Sabine Reisinger COO Selmo

The Team behind Selmo

"If everyone moves forward together, then success will come naturally."


As your reliable partners in innovation, we set the course for your digitized future. We are here to help you to tackle the challenges of digital transformation.

We at Selmo are courageous and uncompromising. Our tenacious focus is on making a positive impact on all industries.

Selmo Team
Selmo Team
Team 3
Selmo Team
Selmo Team with CEO Markus Gruber
Selmo Employees

Become part of our team

Be sure to visit our careers page and check out our open positions today!

Selmo Team
Selmo Team
Selmo Team
Selmo Team




that never

lets you